E’ già tempo di prepararsi per web 3.0…
Il seguente punto fornisce molti spunti di riflessione. In qualche modo si introduce il concetto di “disintermediazione” del marketeer.
What does this development mean for your company? In effect, that its marketers are being replaced. As markets morph into Web 2.0 “conversations” and consumers gain much greater freedom to pursue their own interests, customers are doing things that online marketing managers don’t necessarily want—or expect—them to do. For example, they can easily connect with one another, often using multimedia sites such as YouTube and Flickr, so they themselves can satisfy their need for information about products. What’s more, consumers may trust information obtained in this way much more than they do information from your company. What will happen when these consumer experiences are much more interesting than anything your marketers have put up on the Web?
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L’articolo completo si trova qui.
